Case Study: Naked smoothies
Leveraging Influencer PR for Naked Smoothies
Background: Naked Smoothies, a well-known brand in the beverage industry, introduced a new product, the Naked Machine Smoothie, aiming to revolutionise the healthy beverage market. To enhance visibility and create buzz around this new offering, Naked Smoothies enlisted myself, tasked with orchestrating and spearheading a strategic influencer marketing campaign.
Challenge: Naked Smoothies faced the challenge of launching their new Naked Machine Smoothie amidst stiff competition in the health beverage sector. They sought to capture the attention of their target audience and distinguish themselves from competitors through a compelling marketing campaign.
Results: The influencer-led digital campaign proved to be a resounding success for Naked Smoothies. Leveraging Ollie Locke's influence and reach, the campaign generated substantial buzz on social media platforms, resulting in increased brand visibility and engagement. Moreover, the campaign garnered significant interest from mainstream media outlets, leading to extensive press coverage and further amplifying Naked Smoothies' message.
Approach: I took a multifaceted approach to promote the Naked Machine Smoothie. I began by conceptualising a creative campaign strategy that would resonate with the brand's target demographic. Drawing on their industry knowledge, I proposed a diverse pool of talented influencers whose values and interests aligned with those of Naked Smoothies.
Execution: With a carefully curated list of potential collaborators in hand, I commenced discussions to negotiate partnerships and secure the services of high-profile influencers. After thorough negotiations, I successfully contracted Ollie Locke, a prominent influencer with a significant following on various social media platforms. Locke's authenticity, likeabilty and support of LGBTQ+ communities made him an ideal ambassador for the Naked Machine Smoothie.
I collaborated closely with Locke to develop an integrated digital campaign that showcased the product's features and benefits in an engaging and authentic manner. The campaign utilised a mix of sponsored content, product endorsements, and interactive storytelling to capture the attention of Locke's followers and drive engagement across social media channels.