I’m a social media and influencer manager with over twelve years of experience in the industry, leading end-to-end processes from strategy through to execution and reporting.

With a deep understanding of the ever-evolving social landscape, I develop tailored strategies designed to maximise reach, engagement and ROI. I manage the full lifecycle of campaigns - from concepting and content creation to influencer sourcing, negotiations, delivery oversight and performance analysis - ensuring every element works cohesively.

Backed by years of hands-on experience and a strong grasp of emerging trends, my approach combines creative thinking with strategic approach to drive meaningful engagement and build authentic, long-term brand connections.

Previous clients include: TRIP Drinks, Spotify, Floral Street Fragrances, Disney+, Jack Daniels, Malibu, Charlotte Tilbury, Samsung, TikTok Shop, Naked Smoothies, Lidl, Sky TV, Virgin Media, IKEA.