I’m a social media, influencer manager and content creator with over 12 years in the industry, leading projects from strategy right through to execution and reporting.

I build tailored strategies designed to grow reach, drive engagement and deliver real results. From initial concept and content direction to shooting and editing content, influencer sourcing, negotiations, rollout and performance analysis, I manage the full campaign lifecycle so everything works together properly.

With years of hands-on experience and a strong instinct for where social is heading, I balance creative thinking with clear strategy - focusing on work that sparks genuine engagement and builds long-term brand value, not just short-term noise.

Previous clients include: TRIP Drinks, Spotify, Floral Street Fragrances, Disney+, Jack Daniels, Malibu, Charlotte Tilbury, Samsung, TikTok Shop, Naked Smoothies, Lidl, Sky TV, Virgin Media, IKEA.