With over 12 years of experience in within social media, I've not only witnessed but actively embraced every twist and turn that has shaped this ever-evolving landscape. For the past 7 years, I've honed my skills as a freelance social media strategist, navigating the space with necessary adaptability.

Through the years, I've seamlessly transitioned alongside the evolution of social media platforms, always staying ahead of the curve and mastering each new feature and algorithm update.

From fashion to finance, I've worked across a broad spectrum of niches, crafting tailored strategies that resonate with diverse audiences. From concepting compelling content to optimising ad campaigns or engaging with communities, I'm fluent in the language of all platforms.

As influencer PR emerged as a powerful force in shaping online narratives, I recognised its importance within the social media ecosystem and introduced this specialism to my offerings.