CASE STUDY: FLORAL STREET
ESTABLISHING SOCIAL & INFLUENCER PRESENCE FOR FLORAL STREET FRAGRANCES
Background: Floral Street Fragrances, a burgeoning, all-natural fragrance company, sought to expand launch and establish an online presence and engage with a wide but relevant audience through social media platforms. I was brought onboard to spearhead the launch of all channels.
Client Needs: Floral Street Fragrances required the establishment of their inaugural social media channels to effectively connect with their target demographic. They aimed to cultivate a distinct brand identity and tone of voice that resonated authentically with their audience. Additionally, they sought guidance on leveraging influencer partnerships to bolster brand awareness and engagement.
Results: Through strategic planning and execution, Floral Street Fragrances successfully launched their social media presence across various platforms. The carefully crafted tone of voice and brand identity resonated with their target demographic, fostering a sense of community and loyalty among followers. The influencer partnerships yielded significant results, generating buzz and driving traffic to their social media channels and website. Leveraging the power of authentic storytelling, the brand was able to establish meaningful connections with consumers and increase brand awareness. Overall, my time with the brand empowered them to effectively navigate the digital landscape, positioning them for continued growth and success in the competitive fragrance industry.
Approach: Upon joining Floral Street Fragrances, I conducted in-depth market research to gain insights into the preferences, behaviours, and interests of the target market. This knowledge formed the foundation for crafting a tailored social media strategy that would effectively engage the desired audience. I collaborated closely with the Floral Street Fragrances team to define the brand's unique tone of voice and identity. Through collaborative brainstorming sessions and creative workshops, I identified key brand attributes and messaging pillars that would differentiate Floral Street Fragrances in the competitive fragrance market.
To bring the brand to life on social media, I orchestrated photo shoots to capture visually captivating content that reflected the essence of Floral Street Fragrances. These images served as compelling assets for the brand's social media channels, helping to establish a cohesive aesthetic and storytelling approach. In addition to curating original content, I devised a comprehensive influencer marketing strategy to amplify Floral Street Fragrances' reach and credibility. By strategically partnering with influencers whose values aligned with the brand's ethos, they were able to foster authentic connections with their target audience and drive engagement.